Google+ Offers New Vanity URLs for Profiles (not just Google+ Pages)
Those of you who follow this blog know that I’m a big proponent of Google+. I don’t have the time to list all the reasons here, but my previous post on this blog lists several reasons. All I can say is that there are several new reasons that make Google+ even more compelling for small law firms and small businesses.
If you need an article to motivate you to begin taking Google+ seriously, take a look at 3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+ by Jay Peter. If you use a blog to help market your law practice or small business, you really can’t afford to wait to jump on the Google+ bandwagon, for reasons too lengthy to go into in this post.
Google+ Vanity Urls for Branding Your Law Firm
On October 31, 2013, I posted a message on my personal Google+ profile and on my Google+ Page for this blog, Michael J. Evans: Law + Marketing + Technology, saying that Google had rolled out vanity URLs for Google Plus Pages. I grabbed appropriate URLs for my Google+ Pages, and recommended that everyone else do the same. I also mentioned that vanity URLs did not appear available yet for your personal Google+ profile.
That changed yesterday, if not before.
When I visited my personal Google+ profile last night, I found Google’s “you are eligible for a vanity URL” message at the top of my page. Google gave me the option of using +MichaelEvans plus “some additional characters.” I decided that the most useful “additional characters” would be “attorney.” So you can now find my personal Google+ profile at https://plus.google.com/+MichaelEvansAttorney. The Google+ Page associated with this blog can be found at https://plus.google.com/+Mjevans.
If you want a vanity URL for your Google+ Profile and/or Page, I suggest you act quickly. It’s going to be like email addresses, domains and Twitter handles: once someone gets your name, you are relegated to finding variations. That’s why you can find my main Twitter feed at @EvansMichaelJ, rather than @Michael J. Evans.